2021 Goal: Safe Maternal and Newborn Care

Click on the image above to be directed to the 2021 Goal Sway document to read more about how the Trust is achieving safe maternal and newborn care.

If you missed our Maternity Masterclass, a recording of the session will soon be available.  





For World Patient Safety Day, 17 September 2021, WHO urges all stakeholders to “Act now for safe and respectful childbirth! with the theme “Safe maternal and newborn care”. Approximately 810 women die every day from preventable causes related to pregnancy and childbirth. In addition, around 6700 newborns die every day, amounting to 47% of all under-5 deaths. Moreover, about 2 million babies are stillborn every year, with over 40% occurring during labour. Considering the significant burden of risks and harm women and newborns are exposed to due to unsafe care, compounded by the disruption of essential health services caused by the COVID-19 pandemic, the campaign is even more important this year. 


Please note, the below video has been produced and shared by EMAS as part of the national ambulance involvement in WPSD.


SWAS Maternity Patient Safety Presentation



Maternity and Neonatal Cultural Awareness Programme - NHS England and NHS Improvement are providing cultural awareness information, guidance and advice for maternity & neonatal professionals on 9th, 23rd September and 7th October.

Maternity safety and the role of restorative practice - Harmed Patients Alliance and Baby lifeline are hosting a free Webinar on 17th September 17.00 – 19.20, focusing on maternity safety and the role of restorative practice when things go wrong.

Maternity Updates from ECS

EEAST Guide for expectant mothers

Birth in the Community podcast

Emergency birth in the community - NTK article and book

Trust provides ‘Emergency Birth in the Community’ publication for frontline clinicians. (eastamb.nhs.uk)

Acute Care Toolkit Nov 19 summary

Click on the image below to read your compliments

Stork badge poster

Maternity Action Card

Misoprostal case study



Cuddle Pockets have been implemented, as a learning from a serious incident. Bespoke, handmade Cuddle Pockets are now being used to convey a premature, stillborn baby to hospital, in a dignified and compassionate manner. They are designed for babies who are less than 24 weeks old. The parents are encouraged to hold their baby during conveyance. This initiative has been supported by Cuddles UK and their group of volunteer knitters. Click here for more details.