'Behind the headlines': Transparency and clarity when working with the media

Transparent EEAST crest

 The Trust has introduced a new feature on eastamb.nhs.uk which will help stakeholders see the whole of EEAST responses to media outlets.

The ‘Behind the headlines’ page here:  will feature the full responses and background information to contentious issues the media cover when they’ve worked with us to get a response.

Feedback from staff from time to time suggests there are frustrations when a media outlet does not print or broadcast EEAST’s full response to a story, and thus it comes across as unbalanced and subjective. This page will try and mitigate that and demonstrate the efforts that go into getting an accurate, transparent and full response to reporters.

If you have any queries or indeed spot stories which don’t carry an EEAST response, please comment below.

Published 8th November, 2017

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