Getting to good and beyond: this week’s leadership message comes from Robert Morton

Robert Morton, CEO

When a time of crisis comes, we all do whatever we can to put patients first – and the weekend just gone was no exception. It was heart-warming to see so many of our staff and volunteers put their own lives on hold and return to work to help those who need us most in their community when the snow fell.

Dozens of dedicated staff got in touch after using the recently released QR codes to learn what the Trust needed of them off-duty during a major incident. As a result of their commitment, we could put an additional 30 ambulances on the roads to help reduce the wait times for some patients.
Making the decision to declare a major incident is not easy and it was a display of great leadership by those strategic and operational commanders at the weekend to do just that when the white blanket covered our region is this is just one great example of the leadership that I have seen take place recently.

Leadership has been a focus for EEAST for 18 months and when we launched our leadership charter and strategy it aligned us to a different way of doing things. I had the opportunity to reflect on this at our Leadership Briefing in Bedfordshire last week, which saw a positive turn out by managers from across the region.

This Trust has been on a journey from a style of management to a style of leadership since the birth of our vision and values. For us as an executive team, the road we are now on is about making people equally as important as performance, quality and finance, which is all we had previously focused on.

To be a leader is not easy and listening to our managers at this event reminded me how you must break eggshells to be a leader. It is not easy to manage the expectations of all the different people that want a piece of you but it is important to know that as an organisation we support one another and we are all now starting to move in the same direction together.

Getting to good and beyond is now our story; all our compassionate, skilled and dedicated staff have brought us here and it will be to our leaders across all levels of the organisation that we know will now focus on our next goal: taking us beyond good. Being innovative, listening to our staff and breaking some of those eggshells is how we will ensure we continue to focus on moving forward and beyond good for the future.

The future is full of change and this is why we are continuing to deliver to a two-year plan. We have to be realistic, manageable and achievable in all we do – both with our staff and patients – and if you feel we are not, then I would urge you to get in touch with us and share your thoughts through

On a final note, I would like to again express my sincere thanks to all those staff and volunteers who have gone above and beyond during the snowy conditions to deliver compassionate care to our patients. It has been humbling to read so many thank you messages on social media for our staff and volunteers – you make our Trust and we thank you for your service.

And finally I’d like to thank the Canvey Island Community First Responder group who have launched four defibrillators in their area recently. Well done and thank you for your hard work.

Have a good week,


Published 14th December, 2017

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