It's Mental Health Awareness Week

Be Body Kind image

It's Mental Health Awareness Week this week (13-19 May 2019) and the Mental Health Foundation (MHF) are focusing on the topic of body image - how we feel and think about our bodies.

Body image issues can affect all of us at any age. During the week the MHF will be publishing new research, considering some of the reasons why our body image can impact the way that we feel, campaigning for change and publishing practical tools. For those who have an interest in this subject, we will be publishing the link to this research on Need to Know as soon as it is released.

To raise awareness, the MHF are running a social media challenge: Be Body Kind. They're asking people to post a picture on social media of a time or a place when they felt comfortable in their own skin, using the hashtags #BeBodyKind and #MentalHealthAwarenessWeek. See further details in the image above. Here at EEAST, we'd like to put a slightly different spin on this and hear your stories of how working for EEAST has impacted how you feel about yourself and your body. You can either send your stories to communications, or if you’re on social media, why not share them on your own platforms and include our @EastEnglandAmb handle using the above hashtags. You can find us on Twitter, Facebook and Instagram.

Posters are also available below to print and display at stations. 

For Mental Health Awareness Week at EEAST, we would like to widen the conversation and get people talking about any and all mental health issues, as mental health problems can affect anyone, at any time: 

  • 1 in 4 people will experience a mental health problem each year
  • 1 in 6 adults in the past week experienced a common mental health problem such as anxiety or depression
  • 50% of mental health problems are established by age 14 and 75% by age 24
  • 300,000 people a year leave the workplace because of mental health problems
  • In 2017/8 mental health problems accounted for 15.4 million sick leave days in the UK

So why not start a conversation about mental health. It can be as simple as asking ‘how are you?’

In addition to this, staff in central Norfolk have organised a week of engagement activities in their own 'Wellbeing Week'. Please see PDF below for information on the activities / events that are being organised. More information can be also be found on the 'Lets Be Active' Facebook page or by emailing Lisa Gill. 

The Wellbeing Hub has produced a number of information leaflets on issues affecting our staff that can be found on East24. We are also working hard to produce more relevant leaflets – what would you like to see? Please tell us what would be helpful for you.

If you need any help, support or guidance, contact the Wellbeing Hub on 03456 089945 or email

Published 13th May 2019


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